If you operate an e-commerce website, growing customer loyalty should be at the top of your list of business goals. You must ensure that they get a memorable shopping experience. But how can you better customer experience and make your e-commerce business successful? You will come across numerous creative ways to better customer experience, and one of the most prevalent methods is omnichannel marketing. Statistics show that:

  • Over 23% of customers become repeat clients after an omnichannel marketing experience
  • Omnichannel marketing will increase your store visits by 80%
  • Businesses that use omnichannel marketing have 90% customer engagement

It is a customer-centric cross-marketing strategy that aims at giving your customers an impeccable experience from their first point of contact with your business to the last, no matter the channel or device they use. Apart from giving your business an omnichannel presence, CSSPlayer omnichannel marketing services will:

  • Perfectly connect with customers across multiple channels
  • Deliver uniform messages to your customers
  • Raise brand awareness
  • Boost ROI
  • Help foster long-lasting relationships with clients
  • Boost customer loyalty
  • Produce a range of analytics to measure results

Some of the channels customers use to reach your business include:

  • Word of mouth
  • Social media
  • E-commerce website
  • Online marketplaces
  • Brick and mortar store

Highlighted below are the top 7 omnichannel marketing strategies to increase online sales you should be familiar with if you are selling online.

1.Personalize your content

  • 80% of consumers will purchase if you personalize your marketing content
  • 90% of customers find personalized content very appealing
  • 99% of marketers agree that personalization is the key to advancing customer relationships

Personalizing your marketing content is impossible if you lack in-depth knowledge of your clients. Knowing your customers allows you to deliver personalized and persuasive messages that resonate each time. CSSPlayer produces custom marketing content that will help you:

  • Better customer relations
  • Enhance branding
  • Boost flow of leads
  • Raise conversions

2.Customer feedback matters

Most businesses neglect customer feedback, not knowing it is necessary to support your business. CSSPlayer understands that customer feedback plays an essential role in growing your business. Since the customer is the king, it’s worth taking note of your clients’ feedback and quickly improving to remain a strong competitor in your industry. Statistics indicate that:

  • 60% of consumers dislike long holds and waiting times after submitting feedback
  • Customers are four times likely to move to your rivals if their service or product-related issues are unsolved
  • 53% of shoppers think their feedback will go unacknowledged

3.Improve your mobile website

The truth is that mobile phones are speeding up the success of omnichannel marketing. For this reason, you have no excuse to have:

  • No mobile website
  • Poorly designed and optimized mobile website

Studies show that:

  • 79% of buyers use mobile devices to shop online
  • 57% of consumers won’t recommend your business if you have a pathetic mobile website
  • 40% of customers will move to your rivals website after getting a negative experience
  • Bounce rate increases by 113% if your mobile website takes more than 7 seconds to load.

You must work on the following aspects of your mobile website if visitors have a pathetic mobile experience.

  • Layout
  • Order
  • Loading speed

4.Engage clients on social media

Social networking websites will allow you to boost customer engagement because they have millions of users interested in your products or service you can interact with around the clock. If you want to engage your clients more on these platforms and widen your customer base but don’t know how CSSPlayer social media marketing professionals will help you to establish your brand on popular social media websites like:

  • Facebook
  • Twitter
  • Whatsapp
  • Instagram

5.Improve client data privacy

Data infringements are common, and if your business website security is mediocre, your business might suffer the repercussions. How secure is your client data when shopping? Look at these statistics.

  • In January 2019, data breaches accounted for the theft of over 1.8 billion customer records
  • Within the first six months of 2019, the figure skyrocketed to 4.1 billion

Data violations are dangerous and can expose your business to multiple threats ruining its reputation. CSSPlayer will help you to enhance customer data security and save you from:

  • Financial loses
  • Loss of property
  • Tarnished brand reputation
  • Loss of customer trust

6.Follow your customers

CSSPlayer omnichannel marketing experts will come up with strategies that will:

  • Ensure you are present on every channel
  • Identify channels with the most clients
  • Revise your buy persona

For instance, if you realize that most of your customers are on Facebook, you should use it to enlighten and connect with them. Our experts will do an analysis that will help you to:

  • Recommend your products or service on the ideal channels
  • Include incentives like discounts to encourage purchase
  • Study client buying behaviour closely

Based on the assistance that you will get from our experts, we will help you to devise omnichannel marketing strategies that:

  • Attract new clients
  • Retain current customers

7.Invest in customer support

So, you have a digital presence for your online business, fantastic! But how strong is it? CSSPlayer omnichannel marketing professionals will reveal to you that winning in the online business industry is not about:

  • Building your brand
  • Employing effective omnichannel marketing strategies

You must use your online footprint to better your customer service to grow your business to the next level. How will CSSPlayer marketing experts help you to better customer service?

  • Increase your points of contact for customer engagement
  • Adopt proactive customer service for your business
  • Assist you to respond to clients queries with a few clicks or taps on their devices

Final word:

Whether you operate a big or small business, investing in creating a seamless customer experience is a good thing, specifically if done correctly. The omnichannel marketing strategies in this post will help you make your business successful without much struggle. CSSPlayer omnichannel marketing specialists can implement these strategies and more on your e-commerce website to fit your business requirements and strengthen your marketing strategy. Feel free to visit if you want your business to succeed through our omnichannel marketing service.