One of the questions often discussed by marketing professionals is how to quantify social media. How do you justify your efforts? To find the answers, I asked 12 professionals from different areas of marketing to weigh in on the relationship between SEO, SM, and SEM. Here’s what they had to say.
AdBlock Browser and iOS 9 Will Change the Face of Mobile Advertising—But Probably Not as Much as You Think
Okay class, show of hands—how many of you have ever used a content- or advertisement-blocking browser extension like AdBlock Plus? It’s okay, I won’t tell anyone. Now, if this was a real classroom and not a clever visual storytelling tool to open this blog with, then chances are, quite a few of you would have raised your hands, even if your work involves SEO and you understand that there could be an intrinsic link between blocked ads and low conversions. And now that ad-blocking is pushing into mobile platforms—which have just surpassed desktop as the primary means of surfing the web—you’re probably sweating bullets wondering if your PPC or digital marketing campaigns will be safe.